Overview
In this episode, Amber Artemis sits down with Sarah Petryk, founder and owner of Allium Floral Design, to discuss her 16-year journey in the floral and event industry. She dishes the details of how she went from a one-woman company working out of her kitchen to a team of up to 20 people serving upwards of 150 events annually in her region. Sarah shares insights on how she started her business, the challenges she's faced, and the pivotal moments that shaped her career, including high-risk pregnancy and battling breast cancer. They delve into the logistics of running a high-volume wedding floral business, the importance of community and vendor relationships, and how Sarah has transitioned roles within her company. The conversation also touches on the significance of staying true to one's creative vision and the evolving role of social media in marketing. Finally, Sarah reflects on future aspirations, including creating unique experiences for women and fostering a closer community.
This is a long interview that flew by because the content was amazing! Sarah has so much to share from the lessons she has learned along her entrepreneurship journey. Here are the chapter highlights:
00:00 Introduction to Sarah Petryk and Allium Floral Design
01:17 Starting a Business and Event Planning Insights
04:29 Sarah's Journey into Floral Design
08:57 Building the Business and Early Challenges
18:17 Scaling Up and Finding the Right Team
23:47 Creating a Unique Floral Business
29:50 Navigating the Wedding and Event Industry
39:43 Diversifying the Business
40:41 Balancing Creativity and Client Expectations
42:40 Navigating Client Comparisons
47:19 Personal Milestones and Business Growth
51:18 The Impact of Cancer on Business Operations
53:31 Scaling the Business and Trusting the Team
56:46 Managing Multiple Events and Logistics
01:02:57 Marketing and Client Acquisition
01:07:18 Community Engagement and Giving Back
01:08:40 Tools for Success in the Floral Industry
01:14:23 Reflecting on Business and Personal Growth
01:19:28 Future Plans and Community Building
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