In this episode of the Launch Local business podcast, host Amber Artemis delves into the importance of understanding your 'why' when starting a small business in your community. Amber discusses how identifying your core motivations can help you connect with customers, drive your business, keep you motivated, and help you withstand tough times. The episode covers the distinction between personal and professional motivations, the significance of having a mission and vision, and practical tips for aligning new opportunities with your core purpose. This insightful discussion is a must-watch for aspiring local business owners looking to build a successful and sustainable venture.
00:00 Introduction to Launch Local Podcast
00:24 The Importance of 'Why' in Starting a Business
01:12 Defining Your Mission and Vision
02:00 Personal vs. Professional Motivation
03:08 Showing Up in Your Community
04:21 The Challenges of Being Your Own Boss
05:12 Meeting a Community Need
07:01 Passion and Excellence in Your Business
10:16 Evaluating Opportunities and Staying Focused
13:04 Conclusion and Next Steps
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