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Transcript

In this episode of the Launch Local business podcast, host Amber Artemis delves into the importance of understanding your 'why' when starting a small business in your community. Amber discusses how identifying your core motivations can help you connect with customers, drive your business, keep you motivated, and help you withstand tough times. The episode covers the distinction between personal and professional motivations, the significance of having a mission and vision, and practical tips for aligning new opportunities with your core purpose. This insightful discussion is a must-watch for aspiring local business owners looking to build a successful and sustainable venture.

00:00 Introduction to Launch Local Podcast

00:24 The Importance of 'Why' in Starting a Business

01:12 Defining Your Mission and Vision

02:00 Personal vs. Professional Motivation

03:08 Showing Up in Your Community

04:21 The Challenges of Being Your Own Boss

05:12 Meeting a Community Need

07:01 Passion and Excellence in Your Business

10:16 Evaluating Opportunities and Staying Focused

13:04 Conclusion and Next Steps